Search Engine Optimization for New Businesses

by | Aug 10, 2020 | SEO

Search Engine Optimization (SEO) is basically a marketing tool that aims to load your website up in an attempt to attract users on your website. If you want to know the basics of SEO and how it can help your startup business, keep on reading this article: 

Search Engine Optimization comes in various kinds. The well-used type commonly encompasses your website’s content, which must be incorporated with optimized keywords. However, the keywords should be natural and organic instead of forced. Of you overstuff it with keywords, it can cause you to be blacklisted by Google. No matter what it takes, you need to prevent this from happening because that can be any website’s death sentence, especially for startups that do not have that strong foundation yet.  

However, if SEO is used properly, it can help you increase profits, improve brand recognition, offer targeted leads, encourage customer loyalty, increase business life, and most importantly drive traffic to your website.  

Given all the benefits SEO can potentially provide, it is really worth it to start learning everything you can not only about using this kind of marketing tool but also to invest in knowing how to properly use and implement it.  

The Essence of Quality over Quantity 

If you’re planning to post some content, make sure that it in high quality. You cannot post nonsense packed with keywords and expect to derive great outcomes. Hence, you need to basically concentrate on making high-quality content. By this, we mean that your content should be informative and that you’ve placed the keywords strategically for it to naturally fit within the context. If you are in eCommerce, you can create content about the trends that can aid you to predict the future.  

Different content types 

Your website can have various types of content. Such contents encompass, but are not restricted to: 

  • Apps 
  • Articles 
  • Blogs 
  • Images 
  • Podcasts 
  • Videos 

Your content should concentrate on attaining the goals of your business. Never go far from this objective. Or else, you will eventually be confusing your viewers. If this is the case, it can negatively impact your business goals, which can include lower conversion rates and fewer click-through. 

Content creation 

Making content needs to be a time-intensive project. You need to devise ideas that can directly be associated with the type of business you have. Utilize analysis and planner tools to determine what is performing well and popular as of the moment.  

Your content plan needs to be adaptable and extend a couple of months out. At times, there will be particular technology innovations and advancements and it depends on you on how to keep up and adapt to these changes. 

Links are beneficial  

You need to include links in your written content as much as possible. You need to link back to your website. It can be a blog that can be related to your topic, a product page, or even your home page if needed.  

If you want to avail of Bay Area SEO services for a hassle-free and effective outcome, call us.