Getting the Most from Your Council Website
Council website functions:
- Public Education: The primary
purpose of your website should be to help the Council further the Navy
League and individual Council missions. In other words, it should
supplement educating the public about the sea services. To do this is
must be oriented to the public and be closely tied to the programs of
the Navy League.
- Support of NLUS Programs: The "look
and feel" of the site emulates the NLUS Headquarters site. In addition,
we have included a section entitled "Our Sea Services" which is
intended as a section devoted to information about national and local
programs promoting the NLUS mission.
- Effective/efficient Council Operations:
Council operations require the dedicated efforts of many volunteers and
a significant involvement of the membership. Similar to a company
Intranet, your website can support your continuing activities such as
membership and retention, programs, newsletter distribution, and
intra-Board and membership communications. In other words, an effective
website should support doing more in less time and expense. It also can
be a means of increasing membership participation in Council activities.
Managing your website:
- Commitment of the Council leadership:
The Council President should take the lead and insist that website
capabilities are used to augment Council activities. For example,
electronic distribution of newsletters and meeting notices can both
reduce Council expenses and increase membership awareness of Council
programs. In addition, taking online payments for dues, event
registrations and fund raising for worthy causes can increase results.
Because of this, your Council website contact must report to the Board
and its key officers.
- Conducting website operations - Your Webmaster:
You will need to designate a "webmaster" -- the single person who acts
as the interface between the leadership and having the website
present/support Council activities (e.g., get the latest meeting notice
posted, sending and archiving your newsletters, collecting
payments/contributions, etc.). Ideally this will be a member of the
Board or someone very familiar with the Council and its activities. You
next will have to adopt an approach to Conducting website operations.
- Your Hosting: Your website must
reside on a server (computer) which is connected to the Internet (and
Internet Service Provider - ISP). You need to have reliable, secure and
- Conducting website operations - Your Applications Support: You
need to have a web site to support the display of your Council
information and other communication/ distribution functions. Such webs
are a combination of electronic pages and computer programs (a web
design function) that ultimately should be managed by a computer
professional - an Application Service Provider (ASP).
- Conducting website operations - Putting It All Together: Once
you have a connection to Internet, and a website with your
Council-specific information included, you need to keep your site alive
with current and new information. Normally this is the function of the
Webmaster. However, posting information to the site and keeping it
current requires a bit of technical knowledge. Fortunately, today's
technology supports website updating, greatly reducing the amount of
technical know how required. Anyone who can use a word processor can
easily update the website.
- Your Navy League is aware that each Council may have
differing support requirements and accordingly has identified a number
of providers who have the requisite range technology skills, resources
and knowledge of Navy League Council operations to support your needs.
- Best Managers on the Net
has been identified as one of those providers. We have incorporated
capabilities in our web site design and support package that can meet
most Councils needs. We pioneered in the field of web-based site
management -- and each of the features we offer are low cost, reliable
and proven. What follows is a short discussion of each.
- Email Support. Your hosting service
includes unlimited web based email accounts. For the basic site we
provide emails for the President, Secretary and Webmaster.
- Newsletter distribution.
Many Councils are developing their newsletters using word processor or
publisher software. These can be posted at the site. The newsletter can
be converted to the Adobe pdf file format (universal -- and there is a
free reader) and emailed to members.. An emerging trend is to distribute
newsletters as an email (which can be formatted similar to a web page
using html -- web computer code language -- to produce a very attractive
product). The very latest approach is to develop the newsletter as a
web page and send out an email with a link to the newsletter page.
- Website Update.
Our Navy League Council template has been designed to support direct
Council site updates using our built-in web site content manager.
- Our Mission is Your Support. Our
function is to make your website further the Navy League mission. We
will do whatever is necessary to make your web site help you and your
Council produce results.
Managing Website Content:
- Managing Your Content. To retain maximum formatting capability, each data entry block supports full html submissions.
- Click here for tutorials.
*Many fields are
not yet in use. Your webmaster can add such fields to new pages added to
the site. The database map should be updated with each new addition.